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Your Marketing IS Your Business
Workshop & Networking Event
Saturday April 10, 2010
Hilton
100 Fairway Drive
Deerfield Beach, Florida 33441
8:00AM - 8:45AM
REGISTRATION - PRE PAID BRING I.D.
9:00AM - 9:10AM
OPENING GREETING by Bert Oliva - Motivational Speaker, Humanologist / B.O.W.A
Introduction to Moderators/Hosts
Eric Kline - (Host) Eric Kline Productions/Local Adzine
George Dubec - (Host) Securenet Systems/ “The Internet Business Hour Radio Show”
SECTION 1: Marketing: Basic Elements to Make Your Business SUCCESSFUL
9:10AM - 9:30AM
Topic: Fundamentals of Marketing
Twelve month marketing plan both online and offline:
- Establish your business objectives
- Define your target market (geo-target and type of customer)
- What is your advertising and marketing budget: weekly, monthly or yearly
- What resources do you have available in-house
- What are your KPI (key performance indicators) - tracking results, conversion rates and ROI (return on investment)
Speaker:
George Dubec, "The Internet Business Hour Radio Show"
Eric Kline, Eric Kline Productions
9:30AM - 9:45AM
Topic: Unique Selling Proposition
What separates you from the competition? Why should someone do business with you? What incentives, promotions or special offers are you providing to your customers or prospects?
Speaker:
Eric Kline, Eric Kline Productions
9:45AM - 10:00AM
Topic: Branding
Creating brand awareness, name recognition, credibility, customer perception and attraction
Speaker:
Eric Kline, Eric Kline Productions;
John Bejarano, First Class Alliance
10:00AM - 10:10AM
Networking Break
10:10AM - 10:15AM
PRESENTATION: Al Otero, Global Business Network
10:15AM - 10:50AM
Topic: Asset Allocation for Marketing
In this session, we'll delve into the all-important area of marketing asset allocation. From determining the total amount of your budget to deciding where it should go. We'll also discuss how to obtain funding and get government contracts.
Speakers:
George Dubec, The Internet Business Hour
Eric Kline, Eric Kline Prodcutions
Chip Ellis, International Association of US Government Contractors
10:50AM - 10:55AM
PRESENTATION: Jason Klein, CPA
10:55AM - 11:00AM
PRESENTATION: Vince Gelormine - Start Up Business Bootcamp
11:00AM - 11:10AM
NETWORKING BREAK
SECTION 2: Customer Acquisition and Retention
11:10AM - 11:55AM
Topic: Networking, referrals and relationships, lifeblood of getting new customers
How to get more business from your present customers, build strong business relationships with key people, and get referrals from friends, relatives, associates, customers and centers of influence. How to use networking to your advantage both online and offline. How to keep your customers.
Speakers:
Bert Oliva, Business Skills Trainer
George Dubec, "The Internet Business Hour Radio Show"
Mike Owen, Business Networking Consultant
Doug Weber, Send-out Cards
11:55AM - 12:00PM
PRESENTATION: Susanna Weeks, Broward Chamber of Commerce
12:00PM - 12:05PM
PRESENTATION: Sara Doctofsky, The South Florida Business Journal
12:05PM - 1:00PM
LUNCH BREAK - Special presentation by Bert Oliva and the B.O.W.A Team
NOTE: The hotel restaurant is offering a $10.95 buffet (includes drink) which you can box and return to the ballroom to listen to the B.O.W.A. presentation & network.
SECTION 3: Marketing Options
1:00PM - 1:05PM
PRESENTATION: Joel Herelick - Jay Sugarman Coupons
1:05PM - 2:00PM
Topic: Push Marketing
'Push' or interruption marketing is a direct way to reach a mass group of potential consumers. During this session you'll learn tips and secrets in using push marketing vehicles like email marketing, radio and television as a way to get your business in front of those who would be interested in your products and services.
Speakers:
Eric Kline, Eric Kline Productions
Andrea Johnson, Sr. Account Executive Clear Channel Miami
Greg Evanguelidi, Account Executive Comcast Spotlight
John Bejarano, Internet Marketing Specialist, First Class Alliance
George Dubec, “The Internet Business Hour Radio Show”
2:00PM - 2:15PM
Topic: Social Media Marketing & Networking (Web 2.0)
The latest information and statistics on Social Media for business use. What are the best strategies to use? How much time and money should be allocated? What are the best platforms to use? Who should you use to do your Social Media work?
Speakers:
George Dubec, "The Internet Business Hour Radio Show"
Doug Marlowe, Social Media Marketing Expert
2:15PM - 2:20PM
PRESENTATION: Claudia Ruiz, Media-Hype
2:20PM - 2:25PM
PRESENTATION: Lou Alfieri, Nu Barter
3:45PM - 3:55PM
NETWORKING BREAK
3:55PM - 4:15PM
Bert Oliva, Business Skills Trainer and Motivational Speaker
4:15PM - 4:20PM
PRESENTATION: Eric Yankwitt, Attorney
SECTION 4: Conducting Business Online
4:15PM - 5:00PM
Topic: The Website
It's safe to say that in 2010 your web presence is a most critical sales and marketing tool for your business. In some cases it can make or break a business. In this session, you’ll learn 12 things you can do to massively increase the effectiveness of your website and generate more revenue including:
* What colors and sizes of buttons generate the highest conversion rate?
* What 1 thing can you place on your order form page to increase sales by 28%?
* The Best Location on a Web Page to Put Your Opt-In Box?
* What’s the Best Headline Color for a Web Page?
* Effective Calls to Action & Understanding "Visitor Dispositions"
* Critical Components of Your Conversion Sequence
* 2 Simple Things to Lower the Cost of Traffic to Your Site
We’ll also discuss how your website is perceived, design strategies, micro sites and landing pages.
Speakers:
George Dubec, "The Internet Business Hour Radio Show"
Vince Gelormine, Web Promote
5:15PM - 5:30PM
Topic: Local Search
These days, when you are searching for a business, people are relying on the "local" search section of Google to make their selection. We’ll be discussing how to get your business listed in the most prominent areas on Google to be in front of those looking for your products and services.
Guest Speakers:
Matt Kakuk, Local Search Management
George Dubec, "The Internet Business Hour" Radio Show
5:15PM - 5:30PM
Topic: Online Transactions
More people are doing business online than ever before. We'll discuss ways to maximize your revenue and minimize your risk. From PayPal to shopping carts and merchant accounts. Also: What is PCI compliance and how does it affect you as a business owner?
Guest Speaker:
Yamilet Ramirez-Morgan, President, Merchant Processing Solutions
5:30PM - 5:45PM
Topic: Computer Protection
Learn strategies on how to protect your data, tips for optimizing your computer, solutions for computer networking, back up and more
Speakers:
Mike Sullivan, President, Trusted Genius Computer Solutions
CLOSING WORDS - Summarize Presentation
Re-introduction of sponsors
Eric Kline, George Dubec & Bert Oliva
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